Nato Sales

NATO Personnel are awarded the same privileges as Diplomats and Members of International Organisations.




NATO Personnel are awarded the same privileges as Diplomats and Members of International Organisations. The BMW NATO Sales programme provides the ideal way for personnel to buy a new BMW or MINI vehicle. It is a unique service designed specifically with you in mind to make the ownership experience of our vehicles convenient, trouble free and a rewarding experience. UK nationals based overseas can also benefit from the NATO Sales Programme when purchasing a Right Hand Drive vehicle to bring back to theUK. As our privileged customer, BMW International & Specialist Sales Division are very pleased to offer you a special NATO price and favourable conditions, in addition to your tax-free entitlement, on all new BMW and MINI vehicles.

The BMW NATO Sales Programme includes:

  • Access to a programme that fully recognises your status and understands your unique requirements.

  • A host of features and benefits designed to make your purchase of a new vehicle as cost effective and efficient as possible.

  • Favourable NATO prices in addition to your tax-free entitlement.

  • The order and delivery of both Left Hand Drive and Right Hand Drive cars manufactured to your full home country specification.

  • Worldwide International warranty and support via the global BMW Dealer Network.

Your Status

BMW is very pleased to offer you our special conditions, wherever you are officially representing your country.

The BMW NATO Sales Programme is open to all active-duty NATO personnel and civilian ID Card holders, such as service contractors on temporary or permanent orders, stationed abroad at the time of purchase.

To be eligible for the NATO sales programme you must be able to meet the following criteria:

We require proof of affiliation by way of a NATO ID card or Posting Order documents. Dependents who do not hold current NATO ID may not qualify. Please check for clarification.


• What happens next?

Once you have chosen a new BMW from our range please contact BMW Park Lane to place your order. For those personnel based at HQ ARRC, Rheindalen, Germany you can also contact:

NAAFI Showroom Trenchard Road, JHQ

or by calling +44 (0) 20 7318 9406.

• What happens after I have placed my order?

Once you have placed the order your new BMW will then be built and shipped to the UK for collection. This process takes approximately 3-4 months for most models. During this time you will be kept informed of your order's progress, and notified of the expected delivery date.

• What happens if I am serving in America?

Personnel serving in North America can have their vehicle shipped directly from the factory. For further information please contact BMW International Sales on +44 (0) 20 7318 9406.

• Can I part exchange my current car?

Yes. BMW International Sales offers a very competitive part exchange programme. Prices can only be given 4-6 weeks prior to collection of your new BMW or MINI.

• How do I pay?

On placing your order we will require a 10% deposit. This can be paid in Euros or Sterling. The 90% balance owing will need to be settled prior to collection and can also be accepted in Euros or Sterling. Payment can be accepted by Electronic Transfer, Bankers Draft or Debit Card.

• When is the price fixed?

The cost of your new BMW is 'fixed' when the car is allocated a chassis number. If the price goes up after this you are protected from the increase. If the price goes down you will still be offered the car at the new lower price.

Please note that this does not apply to currency exchange rates.

• How often can I change cars?

This depends on your local entitlement. However, BMW AG (Germany) International Direct Sales will only offer you one NATO programme car per entitled person per 12-month period. For those customers who wish to change at the 12-month point we recommend you contact BMW Park Lane as soon as possible to ensure we have time to build your next BMW to coincide with your entitlement.



• Does this scheme apply to motorcycles? If you live, or your Company is based within the EU/EEA (European Economic Area) including within the UK, then we can offer you the unique opportunity to purchase a brand new BMW VAT free. One of the best things about buying your new BMW Motorcycle from us is that we can help with every step of the process, from ordering the right specification for you, to advising on relevant documentation. Now could be the perfect time to you to take advantage of this exclusive service. Please note: Unfortunately we are no longer able to accept orders for non-EU countries.

• Where do I collect?

With the exception of those personnel based in North America, collection and delivery of your new BMW will be from the BMW Broad Oak Ashford Handover Centre:

BMW Broad Oak Ashford Handover Centre. The Boulevard Orbital Business Park Ashford Kent TN24 0GA Tel: +44 (0) 20 7318 9406

This is necessary to facilitate the UK first registration. Factory collection can also be arranged if preferred, however, certain conditions apply.

• Do you have any cars in stock?

For those customers who need a quick delivery we have the facility to look for unsold cars already in the UK. Whilst we may not be able find your exact first choice, we can usually offer many close alternatives. Please call BMW International Sales on +44 (0) 20 7318 9406 to discuss.


Guarantee and Servicing

Our global network of dealerships and service centres and the BMW 24hr breakdown service assistance ensures you benefit from high quality service support.

After taking ownership of your new vehicle you will find that BMW ensures that your service and repair requirements are met by us. You can have your BMW serviced at any participating BMW dealer or authorised BMW Service workshop throughout Europe and rest assured that your BMW is in the expert hands of trained professionals using state-of-the-art diagnostics technology and Original BMW Parts.

Guarantee and Warranty

Guarantee and Warranty

BMW International Sales offers a 3 year warranty (breakdown cover included) for UK specification vehicles on all new BMW and MINIs. Non UK specification vehicles benefit from a 2 Year International warranty and 24HR European recovery service.

BMW 24 Hour Emergency Service

BMW 24 Hour Emergency Service

BMW Emergency Service has been designed to provide assistance for BMW drivers in the event of motoring emergencies across Europe. In the event of immobilisation, BMW Emergency Service will arrange assistance for you utilising an extensive network of Emergency Service centres, manned 24 hours a day, 365 days a year by experienced, multi-lingual staff.